Treat privacy as a growth lever, not red tape. Clear disclosures, consent you actually honor, and strong security convert into trust, loyalty, and faster sales—especially as AI raises the bar.

Ever wonder what really goes on behind the scenes when you hand over your email address to that online store? Or when you share your location with a ride-hailing app? It's all about data processing, the unsung hero (or sometimes villain) of the data privacy world.

A primer on personal data and personally identifiable information, and why it matters to you and your business.