Frequently Asked Questions
Who We Work With
Who does Aetos help?
We provide fractional Chief Compliance and Chief Privacy Officer services for businesses of all sizes—from solo founders to large enterprises. We help you navigate the complex world of compliance for marketing, e-commerce, data privacy, and AI, turning it into a tool to mitigate risk and win customer trust.
How do you help startups?
We help startups build a strong compliance foundation from day one. If you're aiming for a future IPO or acquisition, a solid compliance posture is a key part of your company's valuation. We help you build that value into your plans from the beginning, avoiding costly fixes down the road.
What about small businesses or medium-sized companies?
We provide practical, scalable, and affordable solutions. For small businesses, we offer subscription-based support without the need for extra headcount. For medium-sized companies, we help you manage the increased scrutiny that comes with growth by implementing actionable, scalable compliance practices.
Do you work with large enterprises?
Yes. While we specialize in helping startups and SMBs, our expertise extends to large organizations with complex data ecosystems and multinational operations. We offer tailored solutions to address your unique challenges and ensure compliance across all jurisdictions, from GDPR to CCPA and beyond.
How do you help investors?
We offer investors a unique advantage by providing expert due diligence and strategic guidance for their portfolio companies. With Aetos as a partner, investors can:
Mitigate Risk: Identify and address compliance risks in portfolio companies before they become costly fines or legal battles.
Enhance Value: Implement robust compliance practices that strengthen brand reputation and drive sustainable growth.
Gain a Competitive Edge: Position portfolio companies as leaders in ethical data handling, attracting top-tier customers and talent.
Understanding Compliance
Isn’t compliance a “big corporation” problem?
No, this is a "today" problem for every business. These regulations apply to any company that handles customer data, regardless of size. More importantly, customers and investors now expect all businesses to handle personal data responsibly. Demonstrating this builds trust, wins sales, and increases your company's value.
What if my business isn't a "tech" company?
If you have a website, a customer mailing list, or accept payments, then marketing, e-commerce, and data privacy regulations apply to you. Any information that can identify a person—names, addresses, email addresses—requires a plan to handle it responsibly. These rules have a broad reach across all sectors and industries.
What are the biggest compliance challenges businesses face?
Keeping Up with Constant Change: Regulations like GDPR and the EU AI Act are complex and always evolving.
Navigating a Complex Web of Rules: Laws often overlap, and it's difficult to know which ones apply to you and how to navigate contradictions between jurisdictions.
Wasting Resources: Without expert guidance, it's easy to spend too much time and money on the wrong compliance activities, distracting you from your core business goals.
What's the difference between a CISO and a Chief Compliance Officer (CCO)?
While both roles protect your business, they focus on different areas:
Chief Information Security Officer (CISO): Your Digital Security Expert
Focus: Safeguarding your company's digital information, systems, and technology from cyber threats (e.g., hacking, data breaches, malware).
Responsibilities: Developing cybersecurity strategy, implementing security tech, managing cyber risks, and responding to security incidents.
Simply put: They build and maintain your digital fortress, focusing on the "how" of technical security.
Chief Compliance Officer (CCO): Your Regulatory Navigator
Focus: Ensuring your entire business adheres to all applicable laws, regulations (like data privacy), internal policies, and ethical standards across all operations.
Responsibilities: Overseeing broad regulatory adherence, developing company-wide policies, managing holistic business risks, and ensuring ethical conduct.
Simply put: They guide your entire business to operate within all the rules of the road, focusing on the "what" and "why" of legal and ethical adherence.
Why Aetos Data Consulting is Different:
Many startups and SMBs can't afford both. Aetos acts as your Fractional Chief Compliance Officer, offering the strategic oversight and comprehensive guidance that bridges these critical areas. We ensure your business is compliant across all regulatory fronts, leveraging both legal and operational expertise, giving you peace of mind and a competitive edge.
How is compliance different from cybersecurity?
It’s a common and costly mistake to assume strong cybersecurity is the same as being compliant. The two are related, but distinct. Cybersecurity is the technical practice of defending your data and systems from attack—think of it as the locks and alarm system on your business. Compliance, on the other hand, is the business framework of meeting the rules set by laws like GDPR and industry standards like SOC 2. It’s the proof that your business is "built to code." While you cannot be compliant without good cybersecurity, a strong technical shield alone is not enough to meet your obligations.
True compliance requires going beyond the technology. It involves creating the right internal policies, training your team effectively, conducting due diligence on your vendors, and having documented processes to manage customer data rights. For a growing business, getting this right isn't a burden; it's a strategic advantage. A comprehensive compliance program protects you from fines, builds the trust needed to win major customers, and ultimately secures the long-term value of your company.
Our Services & Model
What is a Chief Compliance Officer (CCO) or Chief Privacy Officer (CPO)?
A CCO or CPO is a senior leader responsible for a company's compliance and data privacy strategy. Think of them as the champions of customer trust and ethical data handling. They ensure a company's practices align with regulations and business objectives, mitigating risk while enabling growth.
Why would I need one?
In today's data-driven world, a CCO/CPO is essential for building customer trust, mitigating legal and financial risks, enhancing your brand's reputation, and ultimately gaining a competitive advantage.
Do I need to hire someone full-time?
Probably not. This is why our model exists. Aetos offers fractional (or part-time) CCO/CPO services, providing access to experienced professionals at a scale and price point that makes sense for your business. It's the most cost-effective way to get the expert support you need.
Do you provide legal services?
Yes, through our affiliated legal services provider, Aetos Legal Consulting LLC. While our business consulting services at Aetos Data Consulting do not constitute legal advice or create an attorney-client relationship, we have the unique ability to offer legal guidance to clients who need it, saving you the time and expense of hiring a separate law firm.
Why Aetos is Different
What makes Aetos different from other consultants?
Our Privacy Principles by Design methodology sets us apart. We don't believe in a one-size-fits-all approach. Instead, we focus on maximizing your compliance ROI, ensuring your resources are spent on the activities that provide the most value and protection for your specific business goals. We designed our model to make elite compliance consulting accessible to all businesses, regardless of size or stage.