Marketing & Website Compliance

Make a Trustworthy First Impression

Your website, marketing campaigns, and online store are often your business's first handshake with a potential customer. Aetos provides comprehensive guidance to ensure this digital presence is not only compliant, but also professional and trustworthy, reflecting the high standards of your business.

We help you navigate the complex rules governing your public-facing brand, turning potential liabilities into strategic assets that build customer confidence.

  • Marketing Compliance

    Your marketing is closely watched by customers, investors, and regulators alike. We provide the expert guidance needed to establish and maintain best practices that ensure compliance and foster trust.

    Our marketing compliance services include:

    Cookies and Tracking Technologies: Aligning your website's use of cookies and other trackers with global privacy regulations like GDPR and CCPA, building transparency and ensuring valid user consent.

    TCPA & Communications Compliance: Developing compliant practices for your communication channels—including email, phone calls, and text messaging—to respect consumer preferences and avoid costly penalties.

    Claim Substantiation: Implementing strategies to ensure your marketing assertions are supportable, particularly around AI-related claims where regulators like the FTC are increasing their focus.

    Social Media Compliance: Navigating the unique landscape of social media, from state-level regulations on children's data to responsible advertising practices.

    Prize Promotions & Sweepstakes: Providing clear guidance on running prize promotions that are both engaging for your audience and fully compliant with the law.

    Endorsement & Influencer Disclosures: Establishing best practices for transparency in your influencer marketing to align with FTC guidelines and maintain credibility.

  • E-Commerce Platform Compliance

    Your online platform is the cornerstone of your business. We offer deep consulting expertise to help you build a professional and trustworthy e-commerce presence from the ground up.

    Our e-commerce compliance services include:

    Auto-Renewal and Subscriptions: Ensuring your recurring revenue models use transparent and compliant practices that foster positive, long-term customer relationships.

    "Dark Patterns" Audits: Identifying and removing potentially deceptive or manipulative design elements on your website to promote an ethical user experience and avoid regulatory scrutiny.

    Website Terms of Use (TOU): Crafting clear, user-friendly, and enforceable terms of use that are tailored to your business model and target markets.

    User-Generated Content (UGC): Establishing responsible and legally sound strategies for managing and moderating content submitted by users on your platform.

    Marketing Intake Forms: Designing marketing and lead-capture forms that thoughtfully consider privacy regulations from the very first point of data collection.

  • Why Choose Aetos for Marketing Compliance?

    Holistic View: We take a comprehensive approach, understanding that your brand's reputation depends on compliance across all digital touchpoints.

    Business-Minded Guidance: We provide pragmatic, actionable advice that allows you to market your business effectively while staying compliant.

    Up-to-Date Expertise: We stay current on the latest marketing and e-commerce regulations and trends so you don't have to.

Build a Brand Your Customers Can Trust

Your online presence is too important to leave to chance. Let's ensure it's built on a foundation of integrity and compliance.