Marketing & Website Compliance

Your online presence is more than just a shop window; it's a direct reflection of your brand's integrity and a critical touchpoint for compliance. From cookie consents and email opt-ins to influencer disclosures and substantiated claims, Marketing & Digital Compliance ensures every digital interaction builds trust, avoids legal pitfalls, and protects your reputation. In today's hyper-regulated digital space, getting it right is non-negotiable.

Aetos Data Consulting provides comprehensive guidance to ensure your digital presence is not only aligned with regulatory best practices but also professional and trustworthy. We help you navigate the complex rules governing your public-facing brand, turning potential liabilities into strategic assets that foster customer confidence and support your growth.

The digital realm is a goldmine for engagement, but it's also a minefield of regulations. Non-compliance can lead to hefty fines, damaged brand perception, and loss of customer trust. Proactive digital compliance helps you:

Build & Maintain Trust: Demonstrate transparency and respect for customer data and preferences.

Avoid Costly Penalties: Steer clear of fines and legal challenges from regulators and consumer groups.

Protect Brand Reputation: Safeguard your brand image from negative publicity arising from compliance failures.

Enhance Customer Relationships: Foster long-term loyalty by showing you value privacy and honesty.

Ensure Ethical Practices: Align your marketing efforts with best practices for fairness and consumer protection.

Aetos provides tailored, actionable advice for your digital footprint. We act as your fractional compliance partner, ensuring your marketing strategies are not only creative and effective but also fully compliant with current and emerging regulations.

Our marketing and digital compliance services include:

Cookies and Tracking Technologies: Aligning your website's use of cookies and trackers with global privacy regulations (e.g., GDPR, CCPA), building transparency, and ensuring valid user consent.

TCPA & Communications Compliance: Developing compliant practices for your communication channels—including email, phone calls, and text messaging—to respect consumer preferences (e.g., opt-in/opt-out) and avoid costly penalties.

Claim Substantiation: Implementing strategies to ensure your marketing assertions are supportable, particularly around sensitive areas like AI-related claims where regulators like the FTC are increasing their focus.

Social Media Compliance: Navigating the unique landscape of social media, from data privacy considerations on platforms to responsible advertising practices and content moderation.

Prize Promotions & Sweepstakes: Providing clear guidance on running promotions that are both engaging for your audience and fully compliant with local and international law.

Endorsement & Influencer Disclosures: Establishing best practices for transparency in your influencer marketing to align with FTC guidelines and maintain credibility.

Website Terms & Conditions and Privacy Policies: Ensuring these essential documents are legally robust and clearly communicated.

Partnering with Aetos means your digital initiatives are both powerful and compliant:

Risk-Minimised Marketing: Confidence that your campaigns adhere to regulatory standards.

Enhanced Customer Trust: Digital practices that foster loyalty and positive brand perception.

Streamlined Digital Operations: Clear policies and procedures that integrate compliance into your workflow.

Expert Guidance: Access to specialists who understand the intersection of marketing, technology, and law.

Cost-Effective Solution: Achieve robust digital compliance without the overhead of a full-time in-house team.

Our services are ideal for:

E-commerce & Online Businesses: Relying heavily on digital marketing and data collection.

Businesses Using Influencer Marketing: Navigating disclosure requirements and ethical partnerships.

Companies Employing Automated Marketing: Ensuring compliance with communication and data consent laws.

Any Business with a Digital Presence: Seeking to build a trustworthy and legally sound online footprint.

Organisations Concerned with Brand Reputation: Proactively addressing potential compliance issues before they escalate.

What are the key regulations impacting digital marketing?

Key regulations include GDPR and CCPA (for data privacy in marketing), TCPA (for telemarketing and SMS), CAN-SPAM Act (for email marketing), and FTC guidelines (for endorsements, claims, and advertising). The landscape is dynamic, and we keep you current.

Do I need cookie banners on my website?

In many jurisdictions, especially under GDPR and similar privacy laws, a compliant cookie consent banner that allows users to make informed choices about tracking technologies is legally required.

How does influencer marketing compliance work?

The core principle is transparency. Influencers generally need to clearly disclose their material connection to your brand (e.g., #ad, #sponsored) in a prominent and unambiguous way, as per guidelines from bodies like the FTC.

Can Aetos help with my website's privacy policy?

Yes, we can guide you through drafting or reviewing your website's privacy policy and terms of service to ensure they are legally compliant and clearly communicate your data practices to users.

Read more FAQs here.