What it is

Most companies struggle with compliance because they address compliance issues as they arise, not holistically or at the foundation of building their business. This approach leads to inconsistent decisions that slow down deals. Our solution is Privacy Principles by Design, a proprietary framework for ensuring these tasks are managed in a consistent, defensible, and business-aligned way.

Born from Aetos co-founder Michael's dissertation research at the University of Cambridge, this method translates complex regulatory requirements into a clear, actionable operating model. While the specific mechanics of the framework are confidential, its purpose is to give your team a repeatable process for building enterprise-ready products, building trust, and accelerating sales.

We brief all clients on the framework and provide comprehensive materials under NDA at the start of our engagement.