To build a sustainable company, you must reconcile the creative chaos of product development with the rigid logic of compliance, in a nod to Norton Juster’s classic novel The Phantom Tollbooth.

A fascinating shift is underway in the professional services world. It’s one that echoes the very core of what we believe at Aetos.

We hired an MBA team from the University of Michigan Ross School of Business to audit the fractional landscape. What they uncovered in qualitative research changed how we view the industry's biggest failure point.

The data scientists were so preoccupied with whether they could, they didn’t stop to think if they should.

t feels like magic. You type a question into an AI-powered search engine, and instantly, you get the perfect answer. It’s exactly what you were looking for, framed just the way you like to read it. It’s efficient, it’s convenient, and it feels like the future.

But what if that "perfect" answer is also a trap?

Should you be polite to ChatGPT? We explore the psychology of AI etiquette, the ethics of machine interaction, and the hidden business costs of "please" and "thank you" in token consumption.