On This Page
- What is SOC 2, and why do enterprise buyers ask for it?
- When do you need SOC 2 before closing a deal?
- SOC 2 Type 1 vs. Type 2: which does your first customer need?
- Can you close an enterprise deal without SOC 2?
- Does using AWS mean you already have SOC 2?
- When should a startup begin SOC 2 preparation?
- What should you do before your next enterprise security review?
- Frequently Asked Questions
Not sure you need SOC 2 yet?
Our free 8-minute Snapshot shows your biggest gap and the standards likely to apply to you.
Get your free SnapshotFor a B2B startup, the question “Do I need SOC 2?” often arrives at an uncomfortable moment: the demo went well, your champion wants to move forward, and procurement has just requested your SOC 2 Type 2 report.
That request can change your sales timeline. Before committing to an audit or promising a completion date, find out exactly what stands between your company and an approved purchase.
What is SOC 2, and why do enterprise buyers ask for it?
An enterprise buyer needs to understand what happens when your product connects to its systems or handles its information. A security questionnaire captures your answers. A SOC 2 report adds an independent auditor’s assessment.
Your champion may love the product, but the security team still needs enough evidence to approve the relationship.
When do you need SOC 2 before closing a deal?
Ask the security or vendor risk team:
- Is a completed SOC 2 report required to sign the contract, begin a pilot, or access production data?
- Do you require Type 1 or Type 2?
- Which products, systems, and Trust Services Categories must the report cover?
- Can you approve an exception using other evidence?
- Who has authority to approve that exception?
Get these answers early enough to shape the deal.
| Buyer’s requirement | Practical next step |
|---|---|
| Type 2 is mandatory before production access | Plan the launch around report delivery or seek an approved exception. |
| Type 1 is acceptable temporarily | Confirm the deadline and expectations for a subsequent Type 2 report. |
| Other security evidence can support approval | Agree on the evidence package and approval process. |
| Requirements remain unclear | Connect directly with the security reviewer before promising dates. |
A report requirement may apply at a different milestone than you expect. A buyer might approve contract signature but prohibit production data access until its review is complete. Confirm both.
SOC 2 Type 1 vs. Type 2: Which does your first customer need?
Our guide to SOC 2 Type 1 vs. Type 2 explains what each report covers and how buyers use them.
Type 1 may make sense if a buyer explicitly accepts it as an interim step. Going directly to Type 2 may make sense if that is what your target customers require and your timeline supports it. Completing Type 1 first is not a prerequisite for pursuing Type 2.
The decision should follow confirmed customer requirements. Do not assume that any SOC 2 report will satisfy procurement.
Also, separate preparation from examination. A Type 2 schedule needs to account for implementing controls, collecting evidence over the reporting period, auditor testing, and report issuance. Buying software or scheduling an audit does not mean a report is ready.
Before committing to a customer deadline, review how much a SOC 2 audit costs and how long it takes. Budget for readiness work and your team’s time alongside the auditor’s fee.
Can you close an enterprise deal without SOC 2?
If an exception is possible, propose a focused security package. Depending on the buyer’s concerns, that could include:
- A completed security questionnaire with supporting documentation.
- An overview of your architecture and customer data flows.
- Evidence of access controls, encryption, logging, and vulnerability management.
- Incident response and business continuity procedures.
- Penetration testing results and remediation status, where relevant.
- A documented audit plan with realistic milestones.
Ask which materials the reviewer needs. A large folder of policies may be less useful than clear evidence addressing the risks they identified.
Keep approved answers and supporting records organized so each request does not become a fresh investigation. Our guide to answering security questionnaires faster explains how to build a reusable response library and assign ownership.
You can also make standard information easier to find by building a trust center. Publish an accurate overview of your security and privacy practices, with sensitive documents available through an appropriate request process.
A limited pilot may be worth discussing, too. You could propose synthetic data, narrower permissions, or restricted integrations to reduce exposure. The buyer must approve the arrangement; a pilot does not automatically bypass security review.
Describe your audit status precisely. “Preparing for SOC 2” and “completed a SOC 2 examination” communicate different things.
Does using AWS mean you already have SOC 2?
AWS describes security and compliance as shared responsibilities. Its responsibilities cover the underlying cloud infrastructure, while customer responsibilities depend on the services used and include areas such as application management and configuration. AWS’s shared responsibility model explains the division.
Your provider’s assurance can support your security review. You still need evidence for the responsibilities your company controls.
When should a startup begin SOC 2 preparation?
Consider beginning readiness work when:
- Qualified prospects repeatedly request SOC 2.
- Your enterprise launch depends on meeting a specific report requirement.
- Security reviews expose recurring gaps in your controls or documentation.
- Your product will handle sensitive information or gain significant access to customer systems.
These are reasons to evaluate readiness, scope, and timing. They do not mean every startup should immediately commission an audit.
Even if the examination comes later, establish practices you can sustain: assign security ownership, control access, document important procedures, address vulnerabilities, and retain evidence that those activities occur.
Our SOC 2 audit preparation guide walks through the controls, policies, and evidence to organize before the examination.
For the broader sequence, use the Startup Trust and Compliance Timeline to connect readiness work to milestones such as paid pilots, enterprise reviews, and expansion.
What should you do before your next enterprise security review?
- Confirm the approval milestone. Identify whether the report is required before signature, onboarding, or production use.
- Map the proposed use case. Document the data, integrations, permissions, and systems involved.
- Review your evidence. Separate controls you can demonstrate today from work still in progress.
- Choose the reporting path. Align the report type, scope, and schedule with both the buyer and your auditor.
- Agree on any interim approval. Confirm accepted evidence, restrictions, deadlines, and the person authorized to approve them.
Assign one person to coordinate the process. Sales, engineering, and security should communicate the same scope and dates.
If you need help putting priority policies, controls, and evidence in place, the Aetos Readiness Sprint supports that preparation and includes a tabletop exercise to test your team’s response. An independent auditor performs the SOC 2 examination and issues the report.
Frequently Asked Questions
Make SOC 2 part of the sales conversation early
Before your first enterprise deal, ask the buyer exactly what security evidence it needs and when.
If a completed report is mandatory, build that requirement into your audit and launch plans. If an exception is available, agree on the evidence and conditions before relying on it.
Unsure what to prioritize before a buyer asks for evidence? Get your free TPS Snapshot to identify your biggest readiness gap and understand what needs attention first.