Trust grows when you explain clearly, honor choices, and protect data by default. This reduces complaints and speeds reviews. Over time it raises retention and referrals. Treat privacy like product quality and improve it on a schedule.

Compliance earns loyalty when your marketing is truthful, transparent, and respectful of customer choices. Clear disclosures (especially for testimonials and pricing), honoring consent across channels (email/SMS/calls), and fast takedowns of mistakes reduce complaints and build confidence. Treat promises like SLAs: publish them, measure them, and fix misses quickly. Over time, customers reward brands that say what they do and prove it, with higher retention and referrals.