Security, privacy, and AI due diligence starts on your website. Reviewers scan your footer and product pages for clear policies, ownership, and recent updates. If they can’t find them (or they look stale) risk scores rise and deals slow down.

Publish and maintain these signals:
• Current privacy and cookie policies with plain‑English summaries
• A short security overview (controls, incident readiness, and contact)
• DSR instructions and a working intake
• Stated alignment to recognized frameworks (e.g., NIST CSF, ISO 27001/27701, SOC 2 criteria)
• Certifications and attestations listed with scope, control boundaries, and dates
• A named owner for security/privacy
• A way to request deeper evidence (even if it’s under an NDA)

Certifications don’t replace good controls, but they make review faster. If you have SOC 2 or ISO 27001/27701, publish the scope, period, and what systems are covered. If you’re in readiness or mid‑audit, say so and share a target date. Point reviewers to a contact or request flow for reports.

Keep policies scannable (headings, tables, last‑updated date). Add a concise controls overview page and link to it in your footer. In‑product, reflect your policies with consent and data‑control options that are easy to find.

Turn signals into habits: a quarterly policy review, DSAR and cookie checks, a vendor review cadence, and a small evidence library for sales. Our Privacy Operations (which includes fielding DSRs and managing cookies) and DPO add‑on services make the most visible pieces run smoothly.

Track cycle time for security reviews, number of exceptions, and days‑to‑contract. When trust signals are clear and current, reviews shrink and conversions improve.