Growth multiplies tools, data, and people. The result is blind spots: incomplete data maps, weak or mismatched consent, excessive retention, vendor sprawl, and slow DSAR handling. Fix it with a living data map, channel-specific consent, default retention windows, vendor tiering with proofs, and a DSAR runbook you’ve actually tested.

Map each channel (email, SMS, calls, cookies) to the law that governs it by region. Use specific opt-ins where required (e.g., SMS/auto-dialed calls), provide easy opt-outs, and log consent metadata (who/what/when/source) with fast suppression. Align templates to clear & conspicuous standards and review language quarterly.