How can we use customer testimonials without violating FTC rules?
Use testimonials safely: truthful, typical results, and clear disclosures. Train teams and standardize wording to avoid FTC trouble.
What common digital marketing pitfalls lead to costly regulatory fines?
The most frequent—and expensive—mistakes are hidden endorsements, misleading price/“sale” claims, non-compliant email/SMS consents, and sloppy contests/sweepstakes. Add recurring-billing problems (unclear free trials, hard-to-cancel “negative options”) and you have a recipe for complaints and enforcement. Fix the basics: disclose plainly, substantiate claims, capture/ honor channel-specific consent, and publish complete promotion rules with records to prove it.