California will require browsers to ship an in-browser opt-out preference signal. This 20-minute play helps teams gate data, align words, and save proof.

The FTC’s Sendit case shows the risk pattern: kids’ data without consent and deceptive subscriptions. Here’s a plain plan and the proof to keep.

Soon, users won't have to click "decline" on every website. They'll send a universal opt-out signal directly from their browser or a trusted privacy tool. Your website and your entire vendor ecosystem must be ready to receive and honor these signals automatically: no email chains or manual processes required.

Privacy requests can feel like a tax on your team. A customer asks for your data map or your steps for access or deletion. You start a hunt for the perfect answer, the week slips. The fix is smaller. Write down what you do in plain words. Save one piece of proof each time you run it. That gives sales a calm story and it gives buyers receipts.