Where can SMBs find practical guidance for evolving marketing rules?

Start with primary sources: the FTC (claims, endorsements, email), FCC (TCPA for texts/calls), and your state AG for local rules. In the UK and EU, use ICO/PECR and ASA/CAP for ads, plus EDPB and ePrivacy/GDPR for consent. Subscribe to regulator updates and keep a 2-page internal Marketing Compliance Playbook: required disclosures by channel, approval steps, and records to retain.

Why it matters
You’ll move faster—and safer—when your team knows exactly where to check a rule and what evidence to keep.

Checklist (5 steps)

1. Bookmark regulator hubs (FTC, FCC, ICO, ASA, EDPB).

2. Subscribe to email alerts from each regulator.

3. Maintain a 2-page internal playbook per channel.

4. Review quarterly for changes (add state rules like Florida FTSA if you text/call).

5. Train marketers quarterly; spot-check live campaigns.