What compliance strategies allow for agile, ethical marketing campaigns?

Build guardrails, not roadblocks. Pre-approve claims and disclosures, template common scenarios (testimonials, pricing, free trials), and define fast-path approvals for low-risk creatives. Capture evidence automatically (final creatives, audiences, spend, takedowns) and review performance, complaints, and regulator updates monthly. The result: faster sprints without surprises.

How-to checklist (7 steps)

1. Publish channel guardrails (prohibited claims, targeting limits, required disclosures).

2. Create fast-path approvals for low-risk assets; route high-risk via legal/compliance.

3. Template disclosures for endorsements, pricing, and promotions; place them proximate.

4. Version and archive final creatives, audiences, and spend.

5. Implement global suppression and measure opt-out handling time.

6. Tabletop a promotion or influencer scenario twice a year.

7. Monthly retro: update playbooks from complaints and rule changes.

Definitions

• Proximate disclosure: Close to the claim; not hidden or delayed.

• Suppression list: List of addresses/numbers you must not contact.