Keep it simple and focused on outcomes. Name one owner, list AI use cases with a risk tier, publish clear guardrails, and add short reviews for high risk cases. Bake checks into your existing product and security processes. Scale the program as risk grows.

Build guardrails, not roadblocks. Pre-approve claims and disclosures, template common scenarios (testimonials, pricing, free trials), and define fast-path approvals for low-risk creatives. Capture evidence automatically (final creatives, audiences, spend, takedowns) and review performance, complaints, and regulator updates monthly. The result: faster sprints without surprises.