Scope, rights, consent, and enforcement; explained in plain English with a buyer’s perspective.

A Representative is a local contact you must appoint if you target EU/UK users from outside the region. A DPO is a privacy expert role required only in specific “larger-scale” situations. Some companies need one, some the other, some both.

Pick the framework buyers expect and your risks demand. U.S. SaaS often starts with SOC 2; global enterprise favors ISO 27001. Add sector rules (HIPAA, PCI, GLBA) only if you handle that data. Use NIST CSF or CIS as your practical baseline. Map data flows, avoid over-scope, and automate evidence.