Compliance earns loyalty when your marketing is truthful, transparent, and respectful of customer choices. Clear disclosures (especially for testimonials and pricing), honoring consent across channels (email/SMS/calls), and fast takedowns of mistakes reduce complaints and build confidence. Treat promises like SLAs: publish them, measure them, and fix misses quickly. Over time, customers reward brands that say what they do and prove it, with higher retention and referrals.

Compliance builds trust when it removes doubt in buying. Clear policies, right-sized controls, and evidence on demand show you handle data and marketing rules. That confidence shortens security reviews, speeds procurement, and reassures investors. Done right, compliance is not a cost center—it’s a revenue enabler that lowers churn by reducing incidents and surprises. Make it repeatable: map buyer expectations, document service commitments, and automate logs, access reviews, and training records. Treat it like product quality: measured, monitored, and improved.