How can compliance build customer trust (and unlock revenue)?

Compliance Strategy
Written By Shayne Adler

Compliance builds trust when it removes doubt in buying. Clear policies, right-sized controls, and evidence on demand show you handle data and marketing rules. That confidence shortens security reviews, speeds procurement, and reassures investors. Done right, compliance is not a cost center—it’s a revenue enabler that lowers churn by reducing incidents and surprises. Make it repeatable: map buyer expectations, document service commitments, and automate logs, access reviews, and training records. Treat it like product quality: measured, monitored, and improved.

Why it matters
Trust wins deals. Proof keeps them moving.

Checklist (5 steps)

  1. Publish plain-English policies customers actually read.

  2. Map data flows and vendor risks; assign owners.

  3. Automate evidence (access, backups, training, incident drills).

  4. Keep a buyer-facing “Trust” page with current attestations.

  5. Review quarterly; close gaps fast.

Sources (primary)
AICPA Trust Services Criteria (SOC 2) · ISO/IEC 27001 · NIST CSF · FTC advertising/endorsements

Shayne Adler
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