How does compliance give SMBs leverage beyond risk avoidance?

Compliance professionalizes operations and opens doors. Standardized policies, vendor oversight, and training reduce owner dependency. SOC 2/ISO act like trust badges for channel deals and enterprise accounts. A risk-based approach keeps cost in check; documented processes also raise valuation by easing diligence.

Checklist

1. Define “crown-jewel” data; right-size controls.

2. Stand up vendor reviews and contract clauses.

3. Train employees and track completion.

4. Publish trust docs for partners.

5. Review quarterly and during major changes.