Yes—if enterprise or regulated clients are in your path. Early, right-sized investment prevents rewrites and keeps sales moving. Track ROI via sales cycle length, security questionnaire pass rates, and diligence wins. The cost is small compared with one delayed contract.

Compliance builds trust when it removes doubt in buying. Clear policies, right-sized controls, and evidence on demand show you handle data and marketing rules. That confidence shortens security reviews, speeds procurement, and reassures investors. Done right, compliance is not a cost center—it’s a revenue enabler that lowers churn by reducing incidents and surprises. Make it repeatable: map buyer expectations, document service commitments, and automate logs, access reviews, and training records. Treat it like product quality: measured, monitored, and improved.