Which data privacy certifications improve customer conversion rates?

For B2B sales in the United States, SOC 2 often clears reviews. For global enterprise, ISO 27001 is a strong signal. ISO 27001 and ISO 27701 cover security and privacy together. Pick what your buyers expect and right size the scope to your risk.

Why it matters
The right badge removes review bottlenecks and speeds deals.

Deep dive

• Buyer signal: match your largest or most regulated buyer.

• Scope control: do not certify more than you can operate.

• Cross mapping: reuse controls across audits.

• Evidence: automate logs and training so audits are repeatable.

• Story: place badges and plain words on your trust page.

Checklist

1. Ask top buyers what they expect.

2. Choose the smallest scope that meets the need.

3. Map controls to multiple frameworks.

4. Automate top evidence items.

5. Publish a simple trust page.

Definitions

• Trust badge: a short proof that a standard has been met.

• Cross mapping: one control used to satisfy many rules.