How to build customer trust using transparent data practices

Tell people what you collect and why in clear words. Give simple choices, honor them fast, and publish short promises you can prove. Keep data only as long as needed and respond quickly when someone asks for their data.

Why it matters
Trust grows when your behavior matches your words.

How to

  1. Rewrite policies in plain English and link them from the flow.

  2. Add just in time notices and real choice.

  3. Sync suppression across every tool.

  4. Set short retention windows and delete on schedule.

  5. Keep a proof file with logs and approvals.

Definitions

  • Just in time notice: an explanation that appears when you collect data.

  • Proof file: a single place for evidence.

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