Map each channel (email, SMS, calls, cookies) to the law that governs it by region. Use specific opt-ins where required (e.g., SMS/auto-dialed calls), provide easy opt-outs, and log consent metadata (who/what/when/source) with fast suppression. Align templates to clear & conspicuous standards and review language quarterly.

Compliance earns loyalty when your marketing is truthful, transparent, and respectful of customer choices. Clear disclosures (especially for testimonials and pricing), honoring consent across channels (email/SMS/calls), and fast takedowns of mistakes reduce complaints and build confidence. Treat promises like SLAs: publish them, measure them, and fix misses quickly. Over time, customers reward brands that say what they do and prove it, with higher retention and referrals.