Does compliance investment pay off for startups chasing enterprise and capital?
Yes—if enterprise or regulated clients are in your path. Early, right-sized investment prevents rewrites and keeps sales moving. Track ROI via sales cycle length, security questionnaire pass rates, and diligence wins. The cost is small compared with one delayed contract.
Checklist
Baseline current cycle time and pass rates.
Prioritize controls tied to buyer asks.
Automate top 5 evidence items.
Publish trust artifacts and keep fresh.
Review ROI monthly; adjust scope.