Make privacy part of product quality. Use plain policies, channel specific consent, and automated evidence collection. Publish a trust page and keep proofs fresh. This shortens sales cycles and raises win rates.

Measure what the business feels. Track sales cycle time, questionnaire pass rate, pipeline unlocked by certifications, incident frequency, time to detect/contain, and audit findings closed on time. Monitor evidence cycle time and cost-to-control. If a metric doesn’t change decisions or speed, change it.

Compliance builds trust when it removes doubt in buying. Clear policies, right-sized controls, and evidence on demand show you handle data and marketing rules. That confidence shortens security reviews, speeds procurement, and reassures investors. Done right, compliance is not a cost center—it’s a revenue enabler that lowers churn by reducing incidents and surprises. Make it repeatable: map buyer expectations, document service commitments, and automate logs, access reviews, and training records. Treat it like product quality: measured, monitored, and improved.