Measure what the business feels. Track sales cycle time, questionnaire pass rate, pipeline unlocked by certifications, incident frequency, time to detect/contain, and audit findings closed on time. Monitor evidence cycle time and cost-to-control. If a metric doesn’t change decisions or speed, change it.

Compliance builds trust when it removes doubt in buying. Clear policies, right-sized controls, and evidence on demand show you handle data and marketing rules. That confidence shortens security reviews, speeds procurement, and reassures investors. Done right, compliance is not a cost center—it’s a revenue enabler that lowers churn by reducing incidents and surprises. Make it repeatable: map buyer expectations, document service commitments, and automate logs, access reviews, and training records. Treat it like product quality: measured, monitored, and improved.