California will require browsers to ship an in-browser opt-out preference signal. This 20-minute play helps teams gate data, align words, and save proof.

Soon, users won't have to click "decline" on every website. They'll send a universal opt-out signal directly from their browser or a trusted privacy tool. Your website and your entire vendor ecosystem must be ready to receive and honor these signals automatically: no email chains or manual processes required.

Treat privacy as a growth lever, not red tape. Clear disclosures, consent you actually honor, and strong security convert into trust, loyalty, and faster sales—especially as AI raises the bar.