Meta will use AI-chat data for ads. Keep your consent story intact.
Meta plans to use conversations with its AI chatbot to personalize ads starting December 16, 2025. Some regions are exempt. If your product sends events to Meta, your consent story now includes AI features and logs. Treat AI like any other ad signal. Fail safe when consent is missing.
What this means for your stack and promises
Users do not care which tool set an ID. They care that their choice sticks. If you route events, analytics, or any data to Meta, your disclosures, consent prompts, and vendor settings must reflect the AI-chat signal too. Map where the signal could appear, how it is sent, and what you log. If a buyer asks, show how “no” actually stops tracking and targeting across apps.
A simple play you can run this week
Map signals: list all paths to Meta, including pixels, conversions API, catalog, and AI features.
Consent gates: ensure tags and server events stay off until the right consent is present.
AI logs: decide what you store, for how long, and whether logs are used to personalize.
Proof habit: save one screenshot per step and a copy of your vendor settings.
Words match deeds: align policy and product text to what your stack actually does.
Edge cases: if you operate in UK, EU, or South Korea, confirm regional carve-outs.
What to monitor next quarter
Check opt-out honoring, regional behavior, and vendor updates. Track complaints tied to ads. If one vendor cannot respect consent, add a rule or cut it. Small, steady fixes beat big rewrites.
Actionable takeaways
Treat AI features as ad signals and gate them on consent.
Save proof for each consent step and vendor setting.
Align your words with what the system does.
Adapt this to your context. If you want a quick consent sanity check, contact us, and we can review your map.